According to Wikipedia, bootstrapping in business is to start a business without external help or money. Startups that bootstrap their business fund their company’s growth with personal cash and are cautious with their expenses.
Bootstrapping Blog is a website that offers simple steps to bootstrap your business. Any small business or self-employed person can get some great ideas from this site. Scroll through the archived articles to read about unconventional methods of advertising/marketing, doing everything yourself as far as sales, customer service, packaging (if you’re selling a product), and so on.
A big focus for them is guerrilla marketing. Getting the word out about your business is all-important and they have some really unique ways to reach your target audience. Two articles have been combined into one list of 50 guerilla marketing tips. There’s a PDF download, which you can find here, on the right side of the page.
Bootstrapping Blog
The site authors are also in the process of writing an e-book that will be free to their readers, so check back often for that, as well as their new articles.
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