Archive for July, 2009

Friday, July 31st, 2009

Create A Solid Brand That Makes You Stand Out

Last weekend I attended a really informative meeting about branding. I think this topic is so important and there are a lot of aspects to branding, so I’m going to write about it in segments.  First I’ll talk about understanding what your brand is.

It is important to understand that there is a difference between the name of your company and your brand. Your own core values will be at the heart of your brand, and your brand will permeate every aspect of your business. Branding is not just for companies, either.  If you are an individual who is selling your services as an accountant, an actress, or an employee, you need to be conscious of your brand.  To determine what will work for you, and reach your target market, you must invest some time in introspection and discussion with friends, family, and customers (if you’re already in business).

Benandjerrys

An example of a company with a strong brand is Ben & Jerry’s ice cream. Their product and their company completely jive with who Ben and Jerry are. The company is progressive and socially conscious in the way they produce their ice cream, run their company and give back to society. These characteristics are reflected in their packaging, the names of their flavors and their charitable contributions. By creating a strong brand they have created trust and allowed themselves to stand out in a very crowded market.

To get started:

1. List 5 words that you want your company to reflect.

2. Have your friends and family list 10 words to describe yourself and your business or product(s). Try to get at least 12-20 people to do this for you.

3. Highlight all of the overlapping words and rank them by most to least.

Now evaluate your results. See if the overlapping words match any of your preferred characteristics. If the results are close to, or exactly, what you want, congratulations. You are on your way to creating a strong brand. If there aren’t very many, or any, overlapping words, or if there are overlapping words, but they don’t match your list, this is a problem. You aren’t sending a message, or at least not the right message, with your business and methods.

This exercise will help you see where you’re at. If it’s far from where you want to be, don’t be discouraged because that is valuable information. Go back to the people you polled and get details about why they answered like they did. It will be painful, at times, to hear their answers, but you can’t fix it if you don’t know where it’s broken.
With this information you will know what needs to be changed, eliminated, or added.

It doesn’t matter if you haven’t started your business, yet, or have been in business for years; if you don’t have a strong brand, you must make it a priority. I will post more on this subject over the next few weeks. Get started with this initial step so you’ll be ready to move forward.

Wednesday, July 29th, 2009

SCORE Offers Resources For Small Businesses

I’m sure many of you have at least heard about SCORE, and maybe even taken advantage of their many resources. SCORE is a nonprofit organization known as the "Counselors to America's Small Business", and they are a resource partner with the U.S. Small Business Administration.

SCORE provides free mentoring services to entrepreneurs. And for a fee, you can attend business workshops and seminars. The services are provided by current and retired business executives and entrepreneurs who donate their time to assist new and established small businesses.

Calculator

My favorite things they offer are the business templates. They have business plan templates and cash flow templates, for example, that just need to be filled in. The financial statement templates are downloadable in Excel format, so as you fill in your data, the calculations are done for you. It actually makes business plan preparation kind of fun. Check out the templates here.

They offer so many tools for new business owners, so please take the time to explore their entire site. http://www.score.org/index.html

Tuesday, July 28th, 2009

Why You Should Be Blogging About Your Business

Getting your company up and running is only the first stage of having your own business. Now you have to get the word out about who you are and what you do. A great way to do that is by blogging.

Megaphone

I can feel the collective groan from all of you, and I totally understand. With all that you have to do, it feels like there’s no more room on your plate. But as I said before, you don’t want to have the world’s best product that no one has ever heard of. You have to do something to get the word out, and blogging has a lot of upsides for brand new businesses.

1. Blogging is free  It really and truly is free, always and forever, not just during a trial period. There are a lot of good blog hosts out there, and for the most part, they are pretty much the same. Of course, you can always pay a monthly fee to upgrade, but that’s not necessary for your purposes. Here are some sites to check out: www.wordpress.com, www.blogger.com, and www.typepad.com.  If you want to do more research, Google “blog hosts”. There are a gazillion out there.

2. Blogging is a great way to relay info about your business  You can blog about sales, new products or services, or special discount codes for your readers. The trick here is to blog on a regular basis, at least twice a week. Just like a website or a Facebook page, if there are long periods of inactivity, people will stop checking. Stale web pages are depressing. When you keep the info fresh people will make it a habit to check in, or even put your blog on an RSS feed.

3. Blogging builds relationships with customers  A blog has a personal feel and the immediacy of it gives people the sense that they are a part of what you are doing. Customers will start to feel connected to you and, subsequently, your business. When people can put a face to a business they are more interested in seeing it succeed.

4. Blogging is search engine friendly  Most blog sites have built in SEO (search engine optimization) tools, so keywords in your blog appear in search engines faster and at a higher rank than from a regular website. This helps bring people who are searching specifically for your products to your blog site.

4. Blogging showcases you as an expert Writing a blog can show off your knowledge of your industry.  Also, as you research topics to write about, you become even more of an authority on your business. This will give your customers (and potential customers) confidence in you and your service or product.

I’ll be honest with you, blogging does require an investment of your time, but it gets easier as you go along. If you are only writing 2-3 times a week, it is completely manageable. Frequently, topics sort of fall into your lap, but sometimes you have to look around for one. That's ok, though, because then you're sure to stay on top of developments in your industry.  When you start blogging you’ll be surprised how much you learn and how much you already know. 

Here are a few business blogs, so you can see how different people approach the process. Enjoy reading them, and then get started on your own.

For The Body Patisserie: (PS  I just received my second order of lotion. L-o-v-e it!) http://welcometothebodypatisserie.blogspot.com/

For Shabby Cottage Shops:  http://www.shabbycottageshops.blogspot.com/

For Bebe Dulce Aspen:  http://www.bebedulceaspen.blogspot.com/

Monday, July 27th, 2009

Ladies Who Launch Open House – With Prizes!

I have written about the Ladies Who Launch organization recently and I hope you have taken the time to check them out. They have a lot to offer new and aspiring entrepreneurs, including seminars and networking events.

Airplane

On Wednesday, Aug 5th, they are having a free event, the Face of Opportunity Open House. This is being held at the Nirvana Lounge in Beverly Hills, from 5:30PM to 7:00PM. It is a great opportunity to learn more about Ladies Who Launch and their ideas for dealing with the economic challenges of today. The highlight of the evening, though, will be the prize give-aways!

Luggage

Ladies Who Launch has partnered with British Airways to give away 16 tickets to London for an international networking forum. The idea is to promote international travel as a way to build your business. And the coolest part is, after attending the London event; you can fly from there to any British Airways destination, and then back home. Get all of the open house details here.

If you’re not in the So Cal area, please check your local Ladies Who Launch events to see if they are participating in this very unique opportunity. www.LadiesWhoLaunch.com

Friday, July 24th, 2009

Genius Rocket For Marketing

Genius Rocket is a new millennium version of the ad agency. It is an online resource for all of your marketing needs. A community of over 11,000 freelancers, in a variety of creative fields, will provide you with a large selection of ideas. The designers, filmmakers, copywriters and actors are ready to provide you with everything from broadcast-ready videos to logo designs.

Projector02

This service is not free, or even cheap, but it’s a great deal for what you get! For $300 you will get an average of 250 logos designs to choose from. And for $1500, you can choose from about 40 broadcast-ready videos. You pay for only the work that meets your needs.

Here’s how it works:

1. Submit your request.

They’ll help you to define your project's scope, goals, budget and required deliverables. So that everyone knows exactly what you’re looking for. Then they'll write a Request for Brilliance (or RFB) and it will be sent out to the community of artists.

2. Receive, review and respond to the artists’ submissions.

3. Select the work that meets your goals. After the artist is paid, they'll fill-out a rights transfer agreement that guarantees you own the final result.

Drawing

That’s it. Please log onto this site to get a fuller explanation of the process and everything they offer. You get so many choices, so you’re not stuck paying for something that’s not perfect for you. It is a great site that offers a nice alternative to traditional approaches.

GeniusRocket.com

Wednesday, July 22nd, 2009

The Good to Know Project

The Good to Know Project is an independent “magazine” that offers advice and inspiration from guest contributors. They are all artists, illustrators, and designers and they discuss their experiences and insights on creativity, business and life.

Pikaland

The advice and tips we all come across online, from friends or in magazines are similar at their core, but the delivery is different. We best receive the information that we need when the context resonates with us. I love the fun, creative angle of The Good To Know Project, and you may, too.

You can read the articles (text only) online. The magazine is $7.00, or you can get a pdf download (with illustrations) for $2.50.

It's definitely worth taking a look.  Check out their blog here and the magazine here .

Tuesday, July 21st, 2009

Move Beyond Facebook With These Three Social Networks

Although I love Facebook, I think it’s a good idea to also join a social network with a small-business focus. Enhancing your online presence is an inexpensive and relatively simple way to market your business. Here are three that are worth checking out.

Mlm-group-cartoon

Sohobiztube (“Soho” stands for Small Office/Home Office) is set up to optimize the features of social networks for business promotion. It centers on business-to-business interaction and offers a platform to effectively showcase your company. There are plenty of good articles and you can connect with companies that interest you. I am a member of this site, but to be honest, have not spent much time sorting through all of the features. A basic account is free, so start there and cruise around the site to see what you think. If you like it, you can upgrade to a premium account. They also have a Facebook page and send out information on upcoming events, etc… SoHo Biz Tube

Fast Pitch is a network that also is set up with an emphasis on marketing and networking for businesses. A basic account is free, so start with that. Create a profile, check out the blogs, etc... If you like what you see, you can try out some of the fee-based tools and features that are relevant to you. Fast Pitch

Dreamers Into Doers (hosted by Martha Stewart’s company) is different than the first two, in a few ways. First, it is promoted as "for women" (although I see men are starting to join). Second, there are no fees or premium levels. It is set up similarly to Facebook.  And last, the number of members is relatively small, at about 1700. I think this is a good thing because it feels more personal. I am a member of this social network and have made a number of valuable contacts.

Additionally, the site highlights a member every week as the "Doer of the Week." Each of these people has the opportunity to win the People's Choice contest this fall. The winner will receive $2,500 for their business. Dreamers Into Doers

I will share any other social network sites I come across. When you find one (or more) that you like, take full advantage. You will get some great information and connect with other entrepreneurs.

Monday, July 20th, 2009

Tips For Decreasing Stress

I had been getting things ready so I could take a vacation this week. Besides all of the regular preparation that comes with leaving town, I also needed to write 2 weeks of blog posts. The stress was building to the point where I thought maybe I should just stay home. How crazy is that?  Trust me, it’s really crazy!! So I searched my favorite sites to get some clarity and tips on how to de-stress.

Yoga

Here’s the best of what I found.

1. Take time to identify what stresses you out. This step is vital. You can’t make the proper adjustments if you don’t know what’s happening. Who and what causes stress and anxiety for you? Make a list and see what can go – temporarily or for good.

2. Reduce the number of commitments you make. Make a list of your commitments in order of importance to you (that’s the key, here). Remove yourself from responsibility where you can. And stop automatically saying “yes” to every request. When approached by your well-meaning friends or colleagues, buy yourself some time by saying you have to check your calendar, or something like that. And understand that, even if you have the time, you don’t have to say yes. Down time is important for a balanced life.

3. Get organized. I just wrote about the importance of this. Looking at piles of papers is stressful. And being unable to find something you need is so frustrating! Save your nerves and your time by getting organized.

4. Avoid difficult people. This one speaks for itself. It’s simple, yet brilliant. Only storm chasers put themselves in the path of a hurricane. Steer clear of toxic people except when 100% unavoidable.

5. Schedule more free-time. That sounds contradictory, to schedule unscheduled time, but for most of us it’s the only way to get truly free time. Block this time out and treat it as important as all of the other things on your calendar. Hanging out with friends and family, or just you and a Netflix movie, does wonders for the soul.

6. Exercise. The times when you think you have no time to exercise are the times you need it most. If you are fit and relaxed you will get much more done, and be much more pleasant to be around - I promise.

7. Understand what you don’t know. You don’t know what the checker at the market, who seemed rude, is dealing with in her life. You don’t know what was going on in the mind of the guy who cut you off. Most things that we think were done “to us”, really had nothing to do with us at all. We were in the proximity of someone who was unaware, or troubled, at the moment we crossed their path. Nothing more and nothing less, so let it go.

These tips work wonders.  They must, because I'm in Mexico right now!

Margarita-cartoon-full

Friday, July 17th, 2009

6 Tips On How To Successfully Delegate

Delegating some of your workload is one of the easiest ways to bring balance to your life, or at least it should be. Like many of you, though, I find delegating to be difficult. It just feels easier to do the job (whatever it is) myself. And the thought of investing time to teach someone to do a task, how I want it done, and have it maybe go poorly, doesn’t seem worth it. But it is.

There are two types of activities involved in running a business: necessary, but menial tasks, and important creative and financial decisions. You obviously can’t farm out the important decisions, and you shouldn’t want to. That’s where the fulfillment of entrepreneurship comes from. But you can get someone to help you with the time-consuming, menial tasks.  Toss yourself a life preserver by getting the help you need, before you feel desperate.

Life-preserver

Start by getting help with the tasks you dread the most. Look to your family and friends. They may be willing to help for cheap, or even free. If you don’t have an accountant sister or website designer brother, you can always hire someone. If money is an issue, you can get creative. Look into sharing the costs of a bookkeeper with another small business owner, or maybe you can barter to get what you need. Trade your services or products for someone else’s services. Getting help with even one thing can make a huge difference. This way you can focus on your passion, which is what ultimately drives your business.

Now, on to the help of letting go of control:

1. Choose someone who you trust, and who has the basic capabilities for the job.

2. Be specific about what you want done. List the tasks in writing, including steps involved, and what the end result should be. Also, clearly explain the purpose of the delegated task, to avoid misunderstandings. Make sure you take the time to answer any questions during this meeting.

3. State a clear deadline.

4. Make sure you are available, at least by phone, in the beginning.

5. Set up scheduled times for progress reports. The trick here is to do this periodically, or the delegating isn’t doing what it’s supposed to, which is free up your time.

6. Once you feel comfortable that the person is moving in the direction that you want, let go! Do not obsess on how they handle every little detail. If the end result is what you were looking for, smile and thank them.

Start with baby-steps, if you need to, but start to unload some of your responsibilities. Do not get burned out before you even get started with your business. Ask for help. You may be surprised how many people step forward.

Wednesday, July 15th, 2009

5 Steps To Boost Your Confidence

Confidence is imperative to running your own company. Insecurity is one of the main things that keep people from achieving their dreams. One of the things I’ve said to new entrepreneurs is “People dumber than you are running there own business, and if they can do it, so can you.”  The main difference is, the people who are doing it already confidently took the necessary steps.

Steps  

Everyone, even the most successful people in the world, has had setbacks. In fact, most of these people will tell you about ideas they had that were outright flops. But you must remember, the failure of an idea or a plan does not mean you are a failure. Here are a few tips to boost your confidence, so you can bounce back from anything that comes up.

1. Reduce your negative self-talk. The way to do this is to become aware of your mind-speak. Notice what you say to yourself throughout the day. Don’t be discouraged if you learn that you are hyper-critical of yourself. That’s the point of the exercise. Noticing the criticisms will allow you to stop your mind in its tracks, and purposefully replace those thoughts with kinder ones.

2. Start and end each day with a minute or two of spoken positive affirmations, while looking at yourself in the mirror. This may sound lame (remember Stuart Smalley on SNL?), but it actually works. Give it about 30 days and see if you don’t feel better about yourself.

3. Take positive action. There is a great book, that I highly recommend, called Feel The Fear And Do It Anyway, by Susan Jeffers. The title says it all. Take those steps that get you out of your comfort zone, even if they’re initially baby steps. When you live through whatever it is, you will feel empowered. Your comfort zone will now be larger. Now take that next uncomfortable step, enjoy the new level of comfort, and so on.

4. Be prepared. The Boy Scouts and Girl Scouts are onto something with this one. Whether you are attending an event or asking for a loan, do your homework. If you show up with the right knowledge and dressed appropriately, you will be standing on solid ground.

5. Help someone else. It doesn’t have to be anything major and you can even do it anonymously. This immediately gives you a sense of value. Also, it brings you out of your own head, and as you learned with step #1, that can be a good thing.

As your thoughts become more positive, you will begin to reframe your experiences and see them as lessons, not failures.