Although I love Facebook, I think it’s a good idea to also join a social network with a small-business focus. Enhancing your online presence is an inexpensive and relatively simple way to market your business. Here are three that are worth checking out.
Sohobiztube (“Soho” stands for Small Office/Home Office) is set up to optimize the features of social networks for business promotion. It centers on business-to-business interaction and offers a platform to effectively showcase your company. There are plenty of good articles and you can connect with companies that interest you. I am a member of this site, but to be honest, have not spent much time sorting through all of the features. A basic account is free, so start there and cruise around the site to see what you think. If you like it, you can upgrade to a premium account. They also have a Facebook page and send out information on upcoming events, etc… SoHo Biz Tube
Fast Pitch is a network that also is set up with an emphasis on marketing and networking for businesses. A basic account is free, so start with that. Create a profile, check out the blogs, etc... If you like what you see, you can try out some of the fee-based tools and features that are relevant to you. Fast Pitch
Dreamers Into Doers (hosted by Martha Stewart’s company) is different than the first two, in a few ways. First, it is promoted as "for women" (although I see men are starting to join). Second, there are no fees or premium levels. It is set up similarly to Facebook. And last, the number of members is relatively small, at about 1700. I think this is a good thing because it feels more personal. I am a member of this social network and have made a number of valuable contacts.
Additionally, the site highlights a member every week as the "Doer of the Week." Each of these people has the opportunity to win the People's Choice contest this fall. The winner will receive $2,500 for their business. Dreamers Into Doers
I will share any other social network sites I come across. When you find one (or more) that you like, take full advantage. You will get some great information and connect with other entrepreneurs.
