I’m writing about this today so that 2010 (at least on MiniBizBuzz) can be Tiger-free. No matter how good your product or service is, your brand is fragile.
Tiger is still the greatest golfer EVER, but that is only one aspect of the business that is “Tiger Woods”, and apparently not the biggest one. When he took a year off to recover from knee surgery, the Tiger money machine kept chugging along. His image as a dedicated athlete, a loyal husband and loving father were the aspects that sold products. I know this has been discussed to death, but learn the lesson of his poor choices.
Live the characteristics you promote. Build your brand with sincerity and you will never have to worry about it all crashing down around you.
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Tags: branding, entrepreneur, homebased business, micro business, small business, startup, tiger woods
