As 2010 gets under way, business owners struggle to make progress,as each day brings more discouraging news about unemployment, and credit continues to elude many. The signs of battle fatigue are apparent.
It is important to realize, though, that throughout the country’s history, the economy has undergone a number of structural changes. These shifts were brought on by both negative and positive circumstances. Of course, the stock market crash in 1929 is an obvious example of a negative occurrence. But technological advances have also wreaked economic havoc. Established industries (and their jobs) have disappeared or shrunk dramatically and quickly. And the new industries taking their place needed a few cycles before they substantially contributed to economic growth.
No matter what the cause, over time, the economy has reorganized and stabilized, just like it will again. And I can tell you that this is the time to push your hardest. As some people close their businesses, it clears the field and provides you an opportunity to increase your customer base. Also, because of general angst and burnout, companies want a change and you can be the person to provide that fresh outlook. When things do improve – and they will – you will be out in front of the crowd.
Keep in mind that things are always changing, in all aspects of our lives. As a business owner you need to be prepared for the upswings, as well as the downturns. The less you fear change, the more easily you’ll adapt. And that is the key to survival.
