Archive for the ‘Approach’ Category

Tuesday, July 13th, 2010

Time Management (It’s Like Dieting, But With your Time)

If you’re trying to manage your time, you’ll have much more success if you understand how you’re currently spending it.  It’s much like trying to improve your diet before understanding your current eating habits.  All the diet experts say that logging your food is one of the keys to weight loss success, and logging your activities is the key to getting the most out of your day.

A good approach is to log how you spend your time for 7-10 days.  Some of you may be surprised at the pockets of unproductive time you see.  And by unproductive, I don’t mean recreation or rest, I mean wasted time: time spent playing Farmville, watching “nothing in particular” on TV, or staring with dread at your to-do list.

Once you see how you’re spending your time, productive or otherwise, you will be better able to plan your weeks.  Get rid of the "junk food", and make your time count.  And that means including plenty of time for yourself, your family, and your friends.

When you’re ready to start planning, I recommend downloading the spreadsheet from www.my168hours.com.  It is a basic Excel spreadsheet that lists the 168 hours of the week, by day. (It’s so simple, you could create it yourself, but why?)  You can then use this sheet to plan your week.

It may take a few tries before creating a schedule that is right for you, mainly because in the beginning, you’ll probably over-schedule.   You have to keep in mind, just because there’s an empty timeslot on the chart doesn’t mean you can squeeze in one more task.  Our energy and focus is limited by more than a filled chart.

For new business owners, time management is one of the most important things to master, especially if you’re going it alone.  And especially, especially if you have kids and/or are keeping your day job while you get started.  Don’t give up before you even start - before saying “I have no time to start my business”, find out if that’s actually true.

Thursday, July 8th, 2010

Shedding The Hats

Shedding The Hats from Beth Andrus on Vimeo.

Thursday, June 24th, 2010

Customer Loyalty – A Lesson From Vince Gilligan

Customer Loyalty - A Lesson From Vince Gilligan from Beth Andrus on Vimeo.

Thursday, June 17th, 2010

Count To 10

Count To 10 from Beth Andrus on Vimeo.

Tuesday, June 15th, 2010

What We Can Learn From Cats & Dogs

I was at a friend’s house the other week and his cat was in the yard chasing something in the ivy.  I was both freaked out and grossed out, knowing she was probably chasing a mouse or a rat.  I wanted to bring her inside, but he said, “She’d never forgive me because she’s doing her job, and she loves it.”

He was right.  And dogs are the same way.  Instead of decreasing the rodent population, their job is to protect the home and family.  And they love it.  It’s in their nature.  So here’s what we can learn from cats and dogs about our work:

If it feels “right”, it’s what you’re meant to be doing.

Of course, this is a variation on the much overused “Follow your bliss/passion/dream”, but I think it’s better.  The words passion, bliss, and dream evoke visions of artsy creations and lofty pursuits.  And that’s perfectly fine, if what you love to do is artsy or lofty.  But what about the person whose “passion” is being an electrician, or computer programmer, or something else in the less-than-sexy realm?

Whether you’re looking for your perfect job, or getting ready to start your own business, don’t worry about what anyone else is doing.  Just make sure your decision feels right to you.

Tuesday, June 8th, 2010

Procrastination & MultiTasking

During the last few weeks I’ve been struggling with procrastination.  In an effort to get myself moving again, I spent part of the weekend trying to figure out what was keeping me from moving forward, and I realized I was trying to accomplish too many things at one time.  And one thing I know for sure is, our brains are not good at multi-tasking.  In fact I proved it to myself when my progress recently came to a halt. 

As a refresher, here’s some information from last year’s post on multi-tasking.                                                                                                                                                                       

Research shows that our brains can only focus on one thing at a time. You can probably handle a couple of basic things at one time, like grating cheese and talking to your mom on the phone, but not several things that require concentration.

Experiments that measured brain activity during multitasking have shown several different negative effects. First, regions of the brain that specialize in visual processing and physical coordination are activated, leaving less energy for the areas that are used for learning and remembering. Basically, you are just processing the information.  There is little comprehension and you are probably not committing anything to memory. Second (and I think much worse), increased levels of stress related hormones are present during multitasking. Stress related hormones are very hard on the body, so multitasking is unhealthy.

You will have much more success, and a greater sense of control, if you build a clear and manageable to-do list. Then work your way through it, one task at a time. You’ll actually get more done, and more out of what you do finish.

This post helped me get my to-do list under control and moving forward, again, and I hope it will do the same for you.

Tuesday, June 1st, 2010

Have You Been Dumped By A Customer?

If your product or service is a just a one-time purchase, you’re less likely to know how your customer feels about you and your company.  If they’re unhappy they may complain to a few friends, and won't ever recommend you.  And if the opportunity arises, they will steer potential customers away from your business.  But you probably won't ever hear about it, unless they feel totally ripped off. 

Even if you do have a one-time purchase sort of business, customer satisfaction is important.  Beyond the obvious reason of integrity, your customers are your best marketing tool, so you want them to be satisfied.

I used the service of a company many months ago.  It was a one-time service and when I got the finished product I wrote to thank them, and ask a few questions.  I never heard from them.  I wrote one more time and called and left a message.  I never heard back from them.  As recently as a month ago, they were still in business.  I am baffled.

Whether it’s true or not, their lack of response made me feel that once they got my payment, they were done with me, because they offered a one-time service.  I saw it as unappreciation at its best.  When it comes to your customers, their perception of you and your company is everything.  Which is why, although their service was good enough, I will never recommend this company to anyone.  

When someone trades their hard earned money for your product or service, treat the person with consideration, even if you’ll never see them again.  They are going to go out in the world as a walking advertisement for your company, so make sure their message will be a positive one.

Thursday, May 27th, 2010

My Teeth For A 3Muskateers Bar

Untitled from Beth Andrus on Vimeo.

Thursday, May 13th, 2010

Trust Your Gut Instinct

Gut Instinct from Beth Andrus on Vimeo.

Tuesday, May 11th, 2010

You Might Want To Sleep On It

The term power nap has taken on new meaning.  A recent Harvard study shows that sleeping can directly help you learn new information.

100 volunteers took a test on a computer, requiring them to navigate a maze.  They took the test a second time after a 5 hour break, some having taken a nap, and some not.  The group that had remained awake improved their test time by 26 seconds, and the group that napped improved their test time by an average of 188 seconds.  And the most interesting thing was that four students from the second group had dreamed about the test, and their test time improved 10 times as much as the non-dreamers.

So what does this mean, exactly?  It means that sleep helps us process and integrate new information, and our dreams sort of super-charge the process.  So if you are trying to solve a business problem, do some basic research and then get a little sleep.  You may wake up with the answers you’re looking for.