If you have a small business, you will eventually want to start getting some press. Press is a great way to get your company’s name out there, gain credibility, and hopefully lay the ground work for building a customer base. But there’s a lot more to it than emailing a local reporter. PR is an area that I believe your money is well-spent, when you find the right person, but it can be very expensive. And even if you can afford it, how do you know who to hire?
One of the best resources for getting the PR fundamentals is Melissa Cassera’s free eBook. She covers everything from creating press materials to contacting the media, and more. I love this book and have used it extensively to create press pitches. The book contains all the information you need, but if you feel you want a little more help, she also offers a couple of other great eBooks ($39.95), and has some affordable coaching options.
Yesterday I wrote about how to approach learning the different aspects of your business, and here’s a good place to start. Whether you plan on doing your own PR, working with an assistant, or hiring a professional, this eBook gives you the information you need to maximize your efforts.
